Roan Bear implemented her first web-2-lead form in 2003, and was astounded that marketing metrics could be measured! She got her first developer org on June 10, 2005, and yes, she keeps it with that year’s UI because she’s that type of geek. She liked the salesforce platform so much she became an authorized partner (that test was hard), then a certified consultant. She then co-founded Full Circle Insights, a marketing analytics company and Salesforce ISV, and was part of the team that designed its first fully native product – wrangling the development team into delivering the right features. She then went on to work with customers on extensions and integrations by writing up a bazillion functional specs (well, short of a bazillion – but a lot!), that developers could actually understand and follow – a skill she will be sharing in her session. She’s currently on sabbatical, chillin’, travelin’ and dabblin’. Her session officially falls into the dabblin’ category.