Founder at Holston
Aldo Fernandez is a Certified Salesforce Application and System Architect professional with 15 years experience specializing in technical consulting, project management, deployment, customization, and administration of large enterprise Salesforce implementations. Experience includes system architecture, enterprise technology deployment, technical sales and advisory services. Project platforms include Salesforce.com, Heroku.com, AWS, Cloud Computing/Software as a Service (SaaS), and Client/Server applications for Fortune 500 companies in the financial, insurance, real estate, government, legal and information technology sectors.
He is organizer of Montevideo Salesforce Architect Group, Salesforce MVP (Winter’19), Event Chair of @PuntaDreamin and Test Drive Development advocate. #CTAJourney #Latinoforce #DevOps #LegalOps
Founder and CEO at MH2X
Marisa is the Founder and CEO of MH2X where she focuses on delivery leadership for enterprise solutions on and around the Salesforce platform. She is a Salesforce MVP since 2019. For over 20 years she’s been tackling complex software projects and helping companies achieve their strategic goals with technology. Marisa is a leader, passionate technologist, entrepreneur, community educator, and conference organizer who believes “we rise by lifting others”. She has been building on the Salesforce platform since 2009 and co-leads the Salesforce Phoenix Developer Group, Marisa founded Cactusforce, a community conference for Salesforce developers and architects where fellow Salesforce experts can meet and share their expertise. For relaxation, Marisa reads, writes, and goes camping. She is a wife, mother of 3 children, a grandma to 1 grandson, has 3 cats, fosters 1 dog, and 1 teen. She makes regular trips to her native El Paso, Texas to share the caregiving of her parents and get her Chile Relleno fix! Marisa is 5x Salesforce Certified and PMP Certified. She earned her Master of Science in Information Management from ASU and her Bachelor of Business Administration in CIS from UTEP.
Tracy Greene (Tracy/They) is a 3x Certified Salesforce Practice Lead at GeekHive and their background is in software engineering and project management. Tracy finds that Salesforce is the perfect sweet spot between the two. Tracy has a unique understanding of both the point-and-click and custom development capabilities available in Salesforce and loves pushing low code boundaries. The only thing Tracy loves more than learning is sharing what they learned. Tracy’s life purpose is to help others heal by sharing their experiences.
Ian has been a Salesforce Customer from 2002 and was a speaker at the first UK “Dreamforce” which was Marc, 3 customers and 120 delegates!! Since then he has spoken at Dreamforce and World Tour multiple times and has written 11 books on Salesforce, business analysis, change management and compliance. He is an entertaining speaker and will challenge your current thinking.
Certified Salesforce Admin and Developer. I’ve been developing on the Salesforce platform for over 12 years. Raised in Texas, but found my home in the PNW. Avid hiker, dragonboat paddler, and climber. Always in search of the best pizza slice.
Melissa is a Salesforce Certified Technical Architect, 30x Salesforce certified and a Golden Hoodie recipient. She has 22 years of experience in Technology and Software Development with 17 years in Salesforce. She is the Founder & CEO of Lizztech Consulting, a Salesforce Partner in Boston, MA focusing on Salesforce Advisory, Mentorship & Coaching, founder of the ScaleUp Archs non-profit initiative to skill-up underserved as Salesforce Architects and the founder of Architect Ohana Slack.
Bhanudas has been making computers do things since the age of 6 and has been following this same desire through the world of Salesforce since 2008. Grateful to have made a living in the field of software development, he hopes to mentor and guide the next generation of platform developers to fulfill their dreams, bring more equality to this craft, and ultimately make this world a better place for us all.
Josh Birk has spent more than a decade working for Developer Relations at Salesforce. Over the years, he’s done workshops and presented on stage around the world. Also known as the Godfather of Trailhead after creating its prototype, you can currently catch him as the host of the official Salesforce Developer Podcast.
Lashonna McBride works as a Consultant as part of the Salesforce Residency team at Slalom Consulting. A three time-certified Salesforce enthusiast, Lashonna holds previous experience advising students in the higher education sector, both in the restorative dental and tech industries. She is extremely passionate about helping underrepresented populations embrace potential careers in Salesforce and is a board member for the Salesforce non-profit Amplify. Lashonna spends most of her free time traveling, outside with her dog, cooking, and crafting. She is also a podcast and documentary fanatic.
Jason is a 3 x Certified Salesforce Developer at Sercante LLC, and a Retired Naval Officer. Traditionally trained as an Electrical Engineer in the US Navy, Jason pivoted to the Salesforce ecosystem while preparing for his retirement and hasn’t looked back. He is a Certified Scrum Master, Project Management Professional, and Lean Six Sigma Black Belt, however, his passions are lifelong learning, Salesforce, and helping other veterans break into tech. He’s worked on many projects in his time at Sercante with clients ranging from The Home Depot, and Avast Cybersecurity to Flexcare Medical Staffing and Ripple. A key member of the Technology and Support team at Sercante’, he hit the ground running, and whether it’s building innovative solutions, setting up integrations, or just doing #AwesomeAdmin work, Jason gets it done! Jason’s goals are to become a Salesforce Architect and finally finish the Lego Millenium Falcon his wife got him a few years ago. He resides in the beautiful Pacific Northwest with his wife, 4 kids, 2 dogs, and a house filled with books.
Specialist Leader at Deloitte
Rafael Hernandez is a 18x Certified Systems and Applications Architect and aspiring CTA. He holds a bachelor’s in software engineering, an MBA and a master’s in technology, currently pursuing a BA in Phycology He is currently a Specialist Leader (Senior Manager) at Deloitte; He has been working in the Salesforce ecosystem for the last 9 years as a Salesforce Technical Architect and Developer and He was awarded Salesforce MVP recognition in 2020. He is also a published author of the book: ¡Soy adulto! (¿ahora qué?) which concentrates on inspiring young adults in Latin America. In his free time, he travels to Mexico uplifting new Salesforce talent with conferences and mentorship, He also teaches two accredited Salesforce classes at the Universidad Autonoma de Yucatan in Merida Yucatan, Mexico, since 2017 and recently created Kerrnandez.org a nonprofit to help students in Mexico graduate from college.
CEO and Founder of The Human Stack℠
Tim Lockie is CEO and Founder of The Human Stack℠, co-host of the Why IT Matters podcast and uses he/him/his pronouns. His history with the nonprofit world and technology seems to be intertwined. Tim has 20 years of organization experience as a volunteer, youth worker, camp counselor, music instructor, foster parent, a getaway driver for teens in danger, board member, finance director, bookkeeper, recruiter, and community administrator…the list goes on. He has seen system deficiencies range from missed opportunities to damaged relationships in these capacities. Tim believes that Digital Transformation is affordable and scalable with nonprofits of all sizes and is obsessed with The Human Stack℠. You can hear more from him and his co-host Tracy Kronzak on the Why IT Matters podcast.
Principal Developer Advocate at Salesforce
Architect Evangelist at Salesforce
Tom Leddy is an Architect Evangelist at Salesforce. He supports the global Salesforce Architect Community by helping to create resources, tools & guidance that help enable architects to do their best work. Tom is a published author, public speaker and marathon runner based in the Chicago area.
Salesforce Tech Lead at Redtag
Oleh Mykytyn graduated from national university Lviv’s polytechnic with a master degree in Applied Mathematics and Fundamental Sciences. Oleh is a Salesforce specialist at Red Tag with 6 years of experience in different projects all around the world. During that time worked closely with many Salesforce Clouds like Sales, Service, Marketing, Communities, Integration, etc. Apart from work, Oleh is doing a lot of volunteering work in the Salesforce Community such as organizing meetups and taking part as a speaker in different groups and conferences. Also, he’s always happy to help others in their career by taking part in the Trailblazer Mentorship program and Salesforce Saturday. Additionally, he’s running an active blog on Twitter and loves to travel to Tech Conferences and meeting new people.
Principal Learning Designer at Saleforce Design
Creative-minded Designer, Builder, Project Manager, Simulation Expert & Not-for-profit Arts Leader 20+ years of experience in performance improvement consulting and corporate instructional design. 25+ years of creative experience in the Chicago theatre scene. My strengths include finding signal in noise, writing, building and leading teams, simulation design, coaching and mentoring. I enjoy getting my hands dirty and making new mistakes.
DevOps Implementation Manager at Copado
EJ has been in the Salesforce world for about 4 years now. Truly beginning with PepUp Tech’s Salesforce Admin Course. Last year becoming a RAD women grad and TAing Salesforce Classes at Chicago Community Colleges. They bring a lot of Salesforce DevOps experience, including architecting development pipelines and processes. They have touched a lot of the Salesforce Platform, from several clouds, products like CPQ and Vlocity, and integrating a variety 3rd party apps.
Salesforce Practice Lead at Robots and Pencils
Daniel Peter is the Salesforce Practice Lead at Robots & Pencils. He’s a technology-loving 7x Salesforce MVP with 35x certification in Salesforce and Slack who has been working in the ecosystem since 2009.
Salesforce DevOps Advocate at Gearset
I advocate for and share knowledge of DevOps throughout the Salesforce ecosystem. I’ve spent the last few years helping companies build DevOps teams and practices that are crucial to the effective delivery of Salesforce implementations that move the needle for commercial growth and customer satisfaction. I love all things technical, but my real passion is helping build and maintain awesome cultures that form the foundations DevOps best practices rely on. When not doing that, probably golfing. Will willingly chat to you about either for hours.
Chief Salesforce Architect and Global Product Owner
Wall Street by way of Silicon Valley, Mike has 20+ years of experience in CRM, spending the past 15+ years as a Salesforce architect and CTO. Prior to joining Citadel Securities in 2019, Mike was an independent consultant as well as a part time technical instructor for Trailhead Academy, training thousands of Salesforce developers on Apex, Visualforce, and Lightning Components. Mike presented at Dreamforce for 7 consecutive years starting with DF13, and this will be his second time speaking at Forcelandia. Mike co-authored the book “Visualforce In Practice” and is featured in multiple Pluralsight Play-by-Play courses on Salesforce technologies.
Mike resides in the Humboldt Park neighborhood of Chicago with his two teenage kids. This will be Mike’s first public speaking appearance since 2018.
CTO for Customer Connection at Salesforce
Charlie Isaacs has a track record of R&D leadership at companies like General Dynamics, Verizon, Answer Systems (acquired by Computer Associates), Broad Daylight (sold to Primus Knowledge, then ATG and then Oracle), and CTO Kana (Verint). After Kana he joined Alcatel-Lucent/Genesys as VP of Innovation. Charlie joined Salesforce in 2012 as VP/CTO for Customer Connection and claims to have “the best job at Salesforce” as he incubates customers worldwide onto Salesforce IoT and helps create “the art of the possible” using emerging technologies. Charlie holds a BSEE from UC Santa Barbara and an MBA from California Lutheran University. He holds several patents related to CRM, Internet of Things and emerging technology. He spends his free time volunteering at organizations like Black Girls Code, helping women and underrepresented groups enter STEM fields. He has been married to his wife Paula for 39 years and has 3 children and 5 grandchildren.
Principal Architect and Co-Founder @ HiFi Consulting Group
Melissa is a developer, architect, and Salesforce MVP. She has been building solutions on the Salesforce Platform since 2011 with a focus on custom applications and the nonprofit sector. Melissa is the co-founder of HiFi, a consulting group that specializes in helping organizations get the most out of Salesforce with custom applications and innovative solutions tailored to the organization’s needs and in-house skill sets. She likes well designed APIs, clean code, and a microservice approach to building big applications.
Because she can’t quite get enough Salesforce in her day job, Melissa is also the VP of Curriculum Innovation at RAD Women, an organization that helps women working on the platform learn to code, as well as the co-leader of the Portland Developer User Group.
Author of AnotherSalesforceBlog.com
Data nerd with a burgeoning career in the information technology and services industry. Database Administrator and Data Analyst turned Salesforce Developer. Enjoys knitting, roller skating, and automating tasks. Occasional freelance web developer, full time Lightning evangelist. Certified by Salesforce, CompTIA, Amazon, Microsoft, and Mendix.
VP & Principal Design Architect, Salesforce Design(er) Relations
With a background in conceptual design, UX, and service design, Adam helps lead a team responsible for elevating and advocating for design(er) success across the Salesforce ecosystem. When he’s not designing relationships one pixel at a time, you can find him exploring the outdoors far off the beaten path where the air is thin.
Author, Software developer, entrepreneur
Dan Appleman brings over a decade of experience on the Salesforce platform to his role as Cofounder/CTO at Full Circle Insights, a Salesforce ISV Partner. He is a Salesforce MVP and (before COVID) was a frequent speaker at Dreamforce and other Salesforce conferences. He is the author of the book “Advanced Apex Programming for Salesforce” (See AdvancedApex.com), and numerous Pluralsight courses relating to Salesforce and other topics (See https://pluralsight.pxf.io/danatpluralsight). He is also the webmaster of SearchTheForce.com.
Salesforce Consultant | Certified Application Architect
Evan Ponter is a Salesforce Consultant from Baltimore, MD who has been focusing on declarative development since 2012. His desire to keep an org simple, streamlined, and maintainable by future admins has led him to being an expert on the declarative features of the platform. A deep understanding of reports, the importance of proper data modeling, and the utilization of declarative automation tools have propelled Evan along a blossoming Salesforce journey where he solves complex problems using clever solutions that provide the ultimate flexibility. As the Founder & Principal Consultant of Ponter Solutions, Evan invests himself in client relationships in order to provide thorough solutions that unlock new realities for utilizing Salesforce. He is co-author of ReportForce.blog – a blog dedicated to Salesforce report, dashboard, and analytic best practices. When he’s not logged into Salesforce, Evan enjoys playing bass guitar in a local rock band.
Senior Software Engineering Manager at Salesforce
Josh is a Lead Software Engineer at the local Hillsboro Salesforce office. He’s passionate about test automation, continuous integration, new food, new beer, and running.
VP of Technology with Sercante
Adam Erstelle is the VP of Technology with Sercante. He loves learning about and solving really interesting challenges with Pardot and Salesforce often by building some cool tools.
Salesforce Developer at IBM
Victoria is a 8x certified Salesforce Developer, Administrator, Architect and Consultant at IBM. Victoria graduated from University of California, Riverside with a bachelor’s degree in computer science. At UCR Victoria developed a passion for embedded programming and IoT and worked on a multitude of hardware projects involving integrated circuits and systems. Victoria has been in Salesforce ecosystem for 5 years and hopes one day to bring her experience with IoT into Salesforce. Victoria is an active member of IEEE and Society of Women Engineers.
Principal UX Design & Research + Innovation Architect at Robots and Pencils
Dave brings over 25 years crafting and delivering innovative experiences B2B & B2C Enterprise systems, Entertainment, FinTech, Education and Hollywood films. He brings rich experience in conducting Design Thinking and Google Sprint workshops.
Dave has led the creation and evangelism for several Design Systems. [Microsoft’s “Metro” & “Fluent”, SAP’s ”Fiori”, Google’s Material Design, Adobe Spectrum, Alexa Voice UI, Apple and Android Systems]. And now is diving into Salesforce’s Lightning Design System.
Every role has been leveraging emerging technology trends to land experiences that add meaning to the user and delivering on the promise of Human Centered Design and realize the Return on Investment for the companies he has served.
Highlight companies Dave has impacted… Amazon, Samsung, Mars Inc., SAP, Microsoft, Walmart, Warner Bros, Paramount, Sony Pictures.
Certified Salesforce Application Architect
Trevor has been helping companies and organizations to implement Salesforce since 2012, as an admin and consultant for 6 years and as a developer for the last 2. He grew up in South Texas but has been settled in Portland since 2014, with no intentions of leaving anytime soon. When not working, Trevor’s favorite activities are disc sports, disc golf and ultimate, cycling, working in the garden, and guitar.
VP for Strategic Research at Salesforce
Peter Coffee, has been with the company for 15 years. His global work supports connected product and “big data” efforts in many industries and institutions. He previously wrote for eighteen years at publications including eWEEK, PC Week, Computer Language and AI Expert. Before that, he supported desktop computing management and space-asset AI applications at The Aerospace Corporation, and held project management roles at Exxon Corporation in locations ranging from the Gulf of Mexico to the Arctic. He received his engineering degree from MIT in 1978 and an MBA from Pepperdine University in 1985, and has held faculty appointments and lecturing roles at UCLA, Stanford, CalTech, Harvard Business School, and the Sloan School of Management at MIT as well as other institutions in the US, Europe, Asia and South America. He is co-founder and President of the Foundation for Intelligent Life on Earth, a Seattle-based sponsor of efforts addressing climate change, conservation, STEAM education, and exploration of earth and space.